FT Blog Posts

Tastes great! Less filling! – Solve homicides! Prevent shootings!

Posted by Ron NicholsAugust 2, 2018 1:00:00 PM EDT

“Tastes great! Less filling!”, the long-running marketing campaign for a lite version of a popular beer, was ranked by a marketing magazine as the eighth best campaign in history. Commercials featured individuals who would drink the beer and then exclaim, “Tastes great!” This   of course would get the attention of others who were adamant that it was, “Less filling!”, resulting in a parody of a Wild West saloon fight breaking out between two groups. The commercial ended with a voiceover naming the beer and then saying, “Everything you’ve always wanted in a beer. And less.”

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Topics: gun crime, Solve Crime, Crime Gun Intelligence,




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