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Best Practices for Creating a “High-Hit” IBIS Database

When planning the integration of IBIS® into your policing of a city, state/province and/or country, the list of possible approaches can seem endless.

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Tastes great! Solves homicides! Prevents shootings!

Author: Ron Nichols

“Tastes great! Less filling!”, the long-running marketing campaign for a lite version of a popular beer, was ranked by a marketing magazine as the eighth best campaign in history. Commercials featured individuals who would drink the beer and then exclaim, “Tastes great!”

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